TITLE

F.Y.I

PUB. DATE
March 1999
SOURCE
Advertising Age;3/22/1999, Vol. 70 Issue 12, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on developments in the advertising industry in the U.S. as of March 22, 1999. Del Webb Corp. has named seven agencies to a short list for the consolidated $10 million advertising account for its Sun City communities in seven states. MacManus Group consolidates its relationship marketing capabilities into a unit named Dialogue-Works, which consists of Ayer/Deare & Partners and the relationship marketing clients of Clarion Direct. Telecommunications company AT&T Corp. has begun offering consumers in Dallas and Tacoma, Washington, discounts for subscribing to both Tele-Communications Inc. cable television services and AT&T long-distance services. Little Caesar Enterprises is scheduled to start an advertising and promotional campaign this week highlighting the company's 40th anniversary.
ACCESSION #
18258734

 

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