March 1999
Advertising Age;3/22/1999, Vol. 70 Issue 12, p58
Trade Publication
This article focuses on developments in the advertising industry in the U.S. as of March 22, 1999. Del Webb Corp. has named seven agencies to a short list for the consolidated $10 million advertising account for its Sun City communities in seven states. MacManus Group consolidates its relationship marketing capabilities into a unit named Dialogue-Works, which consists of Ayer/Deare & Partners and the relationship marketing clients of Clarion Direct. Telecommunications company AT&T Corp. has begun offering consumers in Dallas and Tacoma, Washington, discounts for subscribing to both Tele-Communications Inc. cable television services and AT&T long-distance services. Little Caesar Enterprises is scheduled to start an advertising and promotional campaign this week highlighting the company's 40th anniversary.


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