DDB helps FTD.com-municate

October 1999
Advertising Age;10/25/1999, Vol. 70 Issue 44, p102
Trade Publication
This article describes advertisements for Florists' Transworld Delivery (FTD), the first FTD work from DDB Worldwide of Chicago, Illinois. One of the commercials specifically backs FTD.com. The overall campaign is titled Be a Hero, but each of the advertisements has a different tag. Rock group Wallflowers performs a rendition of the song Heroes by David Bowie for the spot.


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