TITLE

DDB helps FTD.com-municate

PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p102
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes advertisements for Florists' Transworld Delivery (FTD), the first FTD work from DDB Worldwide of Chicago, Illinois. One of the commercials specifically backs FTD.com. The overall campaign is titled Be a Hero, but each of the advertisements has a different tag. Rock group Wallflowers performs a rendition of the song Heroes by David Bowie for the spot.
ACCESSION #
18232128

 

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