October 1999
Advertising Age;10/25/1999, Vol. 70 Issue 44, p102
Trade Publication
This section describes advertisements for GE Appliances and the 401K Forum. GE Appliances launched the Advantium speed-cooking oven with a 30-second commercial from BBDO Worldwide of New York. The commercial shows a family rushing to grab a bite before heading to a football game. A voice-over says foods that normally take more than an hour to cook are ready in 15 minutes and, unlike a microwave oven, they are crispy and juicy. Meanwhile, the 401K Forum portrays a future where hoary hoardes of baby boomers are imperiling Medicare and Social Security, in four teaser advertisements running in The New York Times and The Wall Street Journal. The Web site, 401k.com, which offers retirement investment advice for individuals, companies and financial institutions, will introduce new products in November 1999.


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