TITLE

attitudes

PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p102
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section describes advertisements for GE Appliances and the 401K Forum. GE Appliances launched the Advantium speed-cooking oven with a 30-second commercial from BBDO Worldwide of New York. The commercial shows a family rushing to grab a bite before heading to a football game. A voice-over says foods that normally take more than an hour to cook are ready in 15 minutes and, unlike a microwave oven, they are crispy and juicy. Meanwhile, the 401K Forum portrays a future where hoary hoardes of baby boomers are imperiling Medicare and Social Security, in four teaser advertisements running in The New York Times and The Wall Street Journal. The Web site, 401k.com, which offers retirement investment advice for individuals, companies and financial institutions, will introduce new products in November 1999.
ACCESSION #
18232120

 

Related Articles

  • Cook at the speed of light.  // Design News;11/1/99, Vol. 55 Issue 21, p33 

    Evaluates the Advantium oven from GE Appliances. Design of the oven.

  • 401k Forum. Dolliver, Mark // Adweek Southeast Edition;11/01/99, Vol. 20 Issue 44, p34 

    Provides information on the advertisement of 401k Forum company. Agency which designed the campaign; Creative and art director; Interpretation of the advertisement.

  • GE Appliances taking pre-orders for Advantium oven.  // TWICE: This Week in Consumer Electronics;09/20/99, Vol. 14 Issue 21, p56 

    Reports on GE Appliances' launch of a pre-order program for its Advantium speed-cooking oven. Details of the program; Oven's features; Prices.

  • GE ad touts water unit. Elkin, Tobi // Brandweek;04/27/98, Vol. 39 Issue 17, p2 

    Announces GE Appliances' launch of a television campaign to support its GE SmartWater line of whole home water filtration and softening systems. Campaign created by BBDO; Tag-line of the advertisement; Other agencies involved in the campaign.

  • 401k Forum. Dolliver, Mark // Adweek Western Edition;11/01/99, Vol. 49 Issue 44, p34 

    Deals with the print advertising campaign of 401K Forum created by Katsin/Loeb. Description of the advertisement; Role of the Social Security Administration; Creative team of the print advertisement.

  • 401k Forum. Dolliver, Mark // Adweek New England Edition;11/01/99, Vol. 36 Issue 44, p34 

    Criticizes the advertisement created by Katsin/Loeb Advertising for 401k Forum Inc., an online company which offers advice on investing in mutual funds. Description of the advertisement; Executives involved in the creation of the advertisement.

  • KEEPING INFORMED: Updates on Management.  // Management Review;Jan83, Vol. 72 Issue 1, p4 

    Presents business management-related news items in the United States, as of January 1983. Growing demand for 401(k) savings plans; Conversion of chief executive officers into product endorsers; Increase in the number of companies belonging to barter clubs.

  • GE Bringing Good Things To Atlanta. Wolf, Alan // TWICE: This Week in Consumer Electronics;4/20/2009, Vol. 24 Issue 9, p36 

    The article offers information on the products to be launched by GE Consumer & Industrial at the 2009 Kitchen/Bath Industry Show in Atlanta, Georgia including GE Profile freestanding range with induction cooking and Monogram grills.

  • GE's Trivection Oven Gets Ready For Its Close-Up. Bohen, Colleen // TWICE: This Week in Consumer Electronics;12/4/2006, Vol. 21 Issue 26, p58 

    The article deals with the exposure that the GE Consumer & Industrial's Profile ovens with Trivection technology got in the television program "30 Rock." The Trivection oven served as an entry point for the character of actor Alec Baldwin, television network executive Jack Donaghy. According to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics