TITLE

Mixed signals

PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of a television advertisement by Motorola Corp., as of October 1999. Motorola, official headset supplier to and sponsor of the National Football League (NFL), broke a television spot touting an NFL first--totally wireless headsets. McCann-Erickson Worldwide in New York created a humorous spot featuring Green Bay Packer quarterback Brett Favre.
ACCESSION #
18232046

 

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