For guys who say, 'I do...wear Haggar'

French, Lanny; Edelstein, David
October 1999
Advertising Age;10/18/1999, Vol. 70 Issue 10, p82
Trade Publication
This article describes the advertising campaign launched by Haggar Clothing Co. for its StoneWashed clothing line. The $10 million campaign, tagged American generations, is running in 31 markets. The black & white commercials feature young couples in restaurants as the men nervously bumble through their marriage proposals. While each guy fumbles for the ring, the camera focuses on his Haggar khakis.


Related Articles

  • Bob Giraldi Unveils The Face Of Violence. Takaki, Millie // SHOOT;05/26/2000, Vol. 41 Issue 21, p15 

    Focuses on the television spot entitled `Becoming A Man' designed to promote the campaign against youth violence in the United States. Details of the television spot; Use of Morphs in the visual effects; Reasons for choosing Bob Geraldi to direct the spot; Names of the people involved in the...

  • Ensure Revamp Fortified By $25M to Assure Success. Reyes, Sonia // Brandweek;8/11/2003, Vol. 44 Issue 29, p8 

    Focuses on the television advertising campaign launched for the Ensure nutritional meal supplement beverage in the U.S. in 2003. Target market; Estimated cost of the campaign; Tag line of the campaign; Description of the two advertisements launched.

  • Skater Kwan Ices AIM Funds Deal; Mountain Dew Enrolls with Burly Bear. Cassidy, Hilary // Brandweek;03/05/2001, Vol. 42 Issue 10, p20 

    Presents several sales promotion campaigns in the United States. Television spots featuring figure skater Michelle Kwan for financial firm AIM Funds; Partnership between Mountain Dew and cable network Burly Bear for an NCAA basketball-related campaign; Tie-up between The Golf Channel and the...

  • New campaigns. Andreoli, Teresa // Adweek Eastern Edition;3/3/1997, Vol. 38 Issue 9, p51 

    Describes two television commercials released in 1997 in the United States. Sawtooth Group's spot for Coldwell Banker Real Estate Corp.; Margeotes/Fertitta + Partners' spot for Coty; Storylines of the spots.

  • CAMPAIGN.  // Advertising Age's Creativity;Sep2001, Vol. 9 Issue 7, p15 

    Presents several television advertising campaigns in the United States. Concept of the commercial spot of the Hans Brinker Budget Hotel; Details of the campaign for Midway Airlines Corp.; Members of the creative team for the production of the commercial advertisement for US Olympic Committee.

  • What's the big idea?  // Advertising Age's Creativity;Sep2001, Vol. 9 Issue 7, p16 

    Features the 21-spot campaign for the K&G company in the United States. Concept of the creative director for the campaign; Selection of casts to play different roles; Aim of the advertisement.

  • GUEST REVIEW. Pafenbach, Alan; Herlehy, Michael // Advertising Age's Creativity;Sep2001, Vol. 9 Issue 7, p22 

    Focuses on several television advertising campaigns reviewed by Alan Pafenbach and Michael Herlehy in the United States. Comments on the presentation of the commercial for Nissan Sentra; Suggestions for the campaign of Sears Diehard; Opinion on the commercial spot for Romano's Macaroni Grill.

  • Best Spots. Silver, Eric // Adweek New England Edition;12/14/98, Vol. 35 Issue 50, p22 

    Presents several advertisements from broadcast and cable television in the United States. Producer of the commercials; Categories.

  • Fine Living to Debut New Work. Flass, Rebecca // Adweek Midwest Edition;10/28/2002, Vol. 43 Issue 43, p32 

    Focuses on the television advertising campaign created by agency Crispin Porter + Bogusky for the Fine Living Channel in the U.S. in 2002. Description of the commercials; Channels which would run the advertisements; Goal of the campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics