TITLE

For guys who say, 'I do...wear Haggar'

AUTHOR(S)
French, Lanny; Edelstein, David
PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes the advertising campaign launched by Haggar Clothing Co. for its StoneWashed clothing line. The $10 million campaign, tagged American generations, is running in 31 markets. The black & white commercials feature young couples in restaurants as the men nervously bumble through their marriage proposals. While each guy fumbles for the ring, the camera focuses on his Haggar khakis.
ACCESSION #
18231373

 

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