TITLE

Good works spotlighted

PUB. DATE
October 1999
SOURCE
Advertising Age;10/18/1999, Vol. 70 Issue 10, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign launched by Philip Morris Co. in the U.S. The company launched a $100 million corporate advertising campaign to highlight its good works.
ACCESSION #
18231365

 

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