TITLE

gnattitudes

PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertisements launched by Kraft Canada and Bayer Corp., as of August 1999. Kraft identifies its target market in a TV and outdoor campaign for Post Honey-Toasted Shredded Wheat. The adult bees are just like other folks in their day-to-day lives, except for one glaring difference. Meanwhile, it is a most inhospitable world for insects in a pool of six advertisements running for Baygon repellants. BBDO Mexico created the campaign for Bayer Corp.. Topix/Mad Dog handled the animation in the vignettes and overcame any distance problem by posting art on the production house's Web site for the agency to check.
ACCESSION #
18230504

 

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