TITLE

Adages

AUTHOR(S)
Lippe, Dan; Cuneo, Alice Z.; Johnson, Bradley; Snyder, Beth; Krol, Carol
PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents several issues related to the U.S. advertising industry, as of August 1999. Hewlett-Packard is set to get results of a global ad audit by Select Resources International, but HP Corp. Ad Manager Lisa Carr says no decision has been made about consolidating the estimated $375 million account. J. Walter Thompson Co. and Ogilvy & Mather Worldwide took their friendly competition to the field in a softball slugfest. J. Walter crushed the competition, 16-1. Dell Computer Corp. seemed to be buying the first proposed campaign from Ammirati Puris Lintas, till one executive saw it and pulled the plug. Michael Dell felt it was too hip.
ACCESSION #
18230372

 

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