TITLE

Hanes puts it (under) wares on display

PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section presents information on the television advertising of Hanes socks. Long Haymes Carr, Winston-Salem, N.C., created the advertising for Sara Lee Corp. The TV spot is filled with home-spun scenes of folks in their socks and undies, set to mambo music. Outdoor ads feature models including spokesman Michael Jordan.
ACCESSION #
18228512

 

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