TITLE

Choices for the choosy

PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the television advertisement of Jif Smooth Sensations. Ads, in time for back-to-school, break today in a $12 million TV and radio campaign from Grey Advertising, New York. The $20 million program includes in-store displays and sampling, also being done via McDonald's Corp.'s Happy Meals.
ACCESSION #
18228490

 

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