Signature looks to branding to drive biz at 5 auto clubs

Krol, Carol
April 1999
Crain's Chicago Business;04/26/99, Vol. 22 Issue 17, p34
Reports on Signature Group's appointment of Chicago, Illinois-based FCB Direct and New York-based Grey Direct to handle direct marketing for its automobile clubs and health-related services. Details of the direct marketing contract; Company background.


Related Articles

  • Signature awards $35 mil in direct. Krol, Carol // Advertising Age;4/19/1999, Vol. 70 Issue 17, p6 

    This article reports on the plan of Signature Group to name FCB Direct and Grey Direct for its automobile clubs and health-related services in the U.S. in 1999. This is a combined $35 million in direct marketing expenditures. FCB Direct gets Amoco Auto Club, Montgomery Ward Auto Club, Signature...

  • CM enhances FCB Direct. Moore, Derek // Advertising Age;7/5/1999, Vol. 70 Issue 28, p13 

    This article reports on the awards received by Derek Moore, senior vice president-executive creative director at FCB Direct in Chicago, Illinois, and his employees at the 1999 Chicago Association of Direct Marketing's Tempo. The company obtained 25 honors, more than any other agency. The winning...

  • Direct TV ad builds interest in Jamaica's smaller hotels . Krol, Carol // Advertising Age;8/2/1999, Vol. 70 Issue 32, p20 

    This article provides information on the direct response television commercial created by FCB Direct of New York to boost business for small hotels and inns in Jamaica in 1999. The the direct response marketing resulted in 1,400 confirmed bookings over a four-month period. The commercial run in...

  • Marianne Jones, the joint managing partner...  // Campaign;02/26/99, Issue 8, p3 

    Reports on the resignation of Marianne Jones from her post as joint managing partner at FCB Direct.

  • Growth track by the Bay.  // Advertising Age;8/10/1998, Vol. 69 Issue 32, p16 

    Presents a brief profile of Mary Mitchell, senior vice president-managing director of FCB Direct. Education; Career highlights.

  • Lender's TV, Radio in Play. Fest, Glen // Adweek Southeast Edition;12/14/98, Vol. 19 Issue 50, p8 

    Reports that Associates First Capital Corp. is reviewing its broadcast creative account in December 1998. Termination of Associates' contract with the FCB Direct agency; Features of an advertisement made by FCB for Associates; Advertising spending of Associates for 1998.

  • More Than 200 From FCB Join PentaMark. Irwin, Tanya; Jensen, Trevor // Adweek Eastern Edition;1/8/2001, Vol. 42 Issue 2, p4 

    Reports on the decision of top FCB Direct creative executives and personnel to move their work on DaimlerChrysler AG to Pentamark. Value of the DaimlerChrysler account; Amount paid by the automaker to FCB parent company True North Communication to sever its contract with the agency.

  • More Than 200 Join PentaMark. Irwin, Tanya; Jensen, Teevor // Adweek Southeast Edition;01/08/2001, Vol. 22 Issue 2, p35 

    Reports on the move of FCB Detroit staffers to move with their work on DaimlerChrysler to the PentaMark Worldwide unit of BBDO company. Reason for the transfer of employees and executives from FCB to PentaMark; Actions taken by True North Communications, parent company of DaimlerChrysler...

  • Fast ascent at FCB Direct.  // Advertising Age;4/24/2000, Vol. 71 Issue 18, p56 

    The article profiles Kevin Tromp, senior vice president and chief operating officer of FCB Direct in Chicago, Illinois. Tromp graduated at Witwatersrand University. Tromp worked as FCB Direct's senior vice president-director of client services from February 2000 to March 2000. Tromp still see...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics