TITLE

Signature looks to branding to drive biz at 5 auto clubs

AUTHOR(S)
Krol, Carol
PUB. DATE
April 1999
SOURCE
Crain's Chicago Business;04/26/99, Vol. 22 Issue 17, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on Signature Group's appointment of Chicago, Illinois-based FCB Direct and New York-based Grey Direct to handle direct marketing for its automobile clubs and health-related services. Details of the direct marketing contract; Company background.
ACCESSION #
1822777

 

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