TITLE

Dialing up an idea

PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on the advertising campaign of the Yellow Pages Publishers Association which features actor-comedian Jon Lovitz as of January 2000. The television and radio advertisement costs $21 million. The 13 TV spots and 10 radio advertisements from the Martin Agency, use humor to educate consumers on using the product as an idea source, with the continuing tagline, Get an idea. The advertisements will run on network, syndicated and cable TV, as well as radio.
ACCESSION #
18226187

 

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