January 2000
Advertising Age;1/24/2000, Vol. 71 Issue 4, p54
Trade Publication
The article presents information on the advertising campaigns launched by Ikea and the Los Angeles Times as of January 2000. It was said that television news gets some satirical jabs in a spot touting the Los Angeles Times' redesigned Web site. The spot from Ground Zero, Los Angeles, portrays local TV coverage of the tragic story of a local boy whose foot is caught in a gopher hole, in contrast to the more serious and in-depth news on the Time's site. The theme of Ikea's print advertisement states, out with the old, in with the new. Advertisement from Deutsch, New York, broke in January issues of shelter books including House Beautiful and Metropolitan Home.


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