TITLE

Growls of appreciation

PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on the television advertisement of Kellogg Co. The advertisement was said to be the company's first TV spot in six years featuring original creative in an effort to reach out to Hispanic consumers. The commercial features a hip young shopper in a grocery store who flirtatiously growls at women he encounters, only to find himself on the other side of a growl when he has finally confronted by a silver-haired woman who eyes him and his cart of Frosted Flakes. The commercial breaks in morning shows on Univision. The advertisement was created by Leo Burnett USA's Hispanic unit, Lapiz, Chicago. It will be supported by TV, radio and in-store promotions.
ACCESSION #
18226184

 

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