Johnson, Julie A.
January 2000
Advertising Age;1/24/2000, Vol. 71 Issue 4, p8
Trade Publication
Presents news briefs in the advertising industry as of January 2000. Update on the relationship of Revlon with Hearst Magazines; Decision of Ford Motor Co. to transfer media spending from magazines to the Internet; Move of Reckitt & Colman, marketer of Resolve's fabric refresher to offer consumers of Procter & Gamble's Febreze fabric refresher Chekout Coupons for free bottles of Resolve with a claim "Safe for use in homes with dogs and cats."


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