TITLE

Adages

AUTHOR(S)
Johnson, Julie A.
PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs in the advertising industry as of January 2000. Update on the relationship of Revlon with Hearst Magazines; Decision of Ford Motor Co. to transfer media spending from magazines to the Internet; Move of Reckitt & Colman, marketer of Resolve's fabric refresher to offer consumers of Procter & Gamble's Febreze fabric refresher Chekout Coupons for free bottles of Resolve with a claim "Safe for use in homes with dogs and cats."
ACCESSION #
18226174

 

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