the big push

June 1999
Advertising Age;6/7/1999, Vol. 70 Issue 24, p54
Trade Publication
The article describes the advertising campaign created by WestWayne for BellSouth Mobility in the U.S. in 1999. A man exhorts a buffalo that You're free to roam! in a campaign breaking on network television. People are free to roam too, as the commercials promote the cellular long-distance service's feature of no roaming charges. At one point in the advertising the exasperated human imitates a roaming buffalo. The bison remains unbudged. The spots are a continuation of the Send/End campaign with spending estimated at $50 million plus.


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