TITLE

attitudes

PUB. DATE
June 1999
SOURCE
Advertising Age;6/7/1999, Vol. 70 Issue 24, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the advertising campaign created by WongDoody for Virgin Megastore in the U.S. in 1999. Trumpet-playing nuns, a man wearing a wig made of bumblebees, vintage-looking photos, accented with a red computer arrow, announce the opening of Virgin Megastore on the Internet. Virginmega.com takes on a flavor of the entertainment provided in the onland stores by including live radio programming from around the world.
ACCESSION #
18226058

 

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