Pembroke nurtures Cox' Blackfamilies

Fitzgerald, Kate
December 1999
Advertising Age;12/13/1999, Vol. 70 Issue 51, p84
Trade Publication
The article profiles John Pembroke, brand manager of Cox Interactive Media's BlackFamilies.com. He joined Cox Interactive Media in 1997 to oversee development of broadband offerings and specialty Web sites. His mission is becoming a leader in the fast-growing category of Web sites targeting African-Americans by capitalizing on families. The company targets more African American women consumers. The average household has at least two children, with women making many of the brand-buying decisions.


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