TITLE

Pembroke nurtures Cox' Blackfamilies

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p84
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles John Pembroke, brand manager of Cox Interactive Media's BlackFamilies.com. He joined Cox Interactive Media in 1997 to oversee development of broadband offerings and specialty Web sites. His mission is becoming a leader in the fast-growing category of Web sites targeting African-Americans by capitalizing on families. The company targets more African American women consumers. The average household has at least two children, with women making many of the brand-buying decisions.
ACCESSION #
18225623

 

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