Hachette completes deal to take control of 'George'4

Kerwin, Ann Marie
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p4
Trade Publication
This article reports on the acquisition of the magazine George by Hachette Filipacchi Magazines in October 1999. Hachette becomes sole owner of George after completing the buyout of the 50% share owned by Random Ventures, part of the estate left by John F. Kennedy Jr. following his death. "The mission will still be to have a political and pop culture magazine," said Hachette President-CEO Jack Kliger, who added that the 2000 U.S. presidential election should help fuel interest in the magazine. Hachette plans to increase its circulation, and already has said it will boost the title's guaranteed rate base from 400,000 to 450,000 in February 2000.


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