November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p66
Trade Publication
Presents news briefs on the advertising industry in the U.S. as of November 1999. Resignation of William Mayer, as executive VP-new business development at Kellog Co.; Plan of Mediamark Research Inc. to unveil the first results of its initiative to measure magazine audience accumulation on a week-by-week basis; Apology by "Los Angeles Times" publisher Kathryn Downing for entering into an agreement with the Staples Center to share profits from an October 1999 issue of the paper's Sunday magazine devoted to the city's new arena.


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