the big push

November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p66
Trade Publication
This section reports on an advertising campaign for Fuji Photo Film USA. The company's campaign ever backs its brand, rather that its usual tack of touting specific new products in 1999. The theme of the advertisement created by Angotti, Thomas, Hedge is that every picture is special because everyday events are special. A spot titled, Superhero features a little boy wearing blue pajamas and a red towel for cape, pretending to fly as his dad holds him in the air. Voice-over introduces Fuji's tagline: "Get the picture with Fujifilm."


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