Goodby, Jeff; Silverstein, Rich; Probert, Colin; Weiss, Bernard; Wondrack, James; Pedersen, Wes
December 1999
Advertising Age;12/13/1999, Vol. 70 Issue 51, p52
Trade Publication
Presents letters to the editor referencing articles and topics discussed in previous issues. Advertising campaign contract of Nike with Goodby, Silverstein & Partners; Opinion on the importance of advertising on attracting the attention of consumers; Views on the director-corporate identity and design of IBM created by Ogilvy & Mather.


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