TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Goodby, Jeff; Silverstein, Rich; Probert, Colin; Weiss, Bernard; Wondrack, James; Pedersen, Wes
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. Advertising campaign contract of Nike with Goodby, Silverstein & Partners; Opinion on the importance of advertising on attracting the attention of consumers; Views on the director-corporate identity and design of IBM created by Ogilvy & Mather.
ACCESSION #
18225586

 

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