TITLE

attitudes

PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section presents news briefs on advertisements in the entertainment industry in the U.S. as of November 1999. Charlotte Hornets head coach Paul Silas has his work cut out for him with a new rookie as the National Basketball League season starts. The coach actually gets the dog to dribble and dunk the ball in the commercial promoting Hornets tickets. Whoopi Goldberg is on a mission to save the gift-challenged in an $8 million campaign for Flooz.com. With humor and energy, she points out in television spots the tragic results of giving the wrong gift, wiser to proffer Flooz, online gift currency that can be spent at e-tailers' sites. Hanft Byrne Raboy & Partners created the television, outdoor , radio and online campaign.
ACCESSION #
18225584

 

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