Lever, Kraft spread battle to N.Y

September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p69
Trade Publication
This article focuses on the competition between Lever Bros. and Kraft Foods Inc. in the margarine sector in 1956. Lever offered introductory advertisements for "Imperial, the only margarine with real natural taste" in September 1956. During the same month, Kraft Foods launched Kraft De Luxe, its entry in the margarine derby with a 1¢ sale. The advertisement for Lever margarine was handled by Foote, Cone & Belding in New York.


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