TITLE

Nothing (else) fits

PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on the advertising campaign of Nabisco Biscuit Co. that focuses solely on its Ritz cracker brand. The advertisements were created by J. Walter Thompson USA in Chicago, Illinois. The tagline is "Nothing fits like a Ritz."
ACCESSION #
18222833

 

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