Motorola hands account reins to BBDO

Creamer, Matthew
September 2005
Advertising Age;9/5/2005, Vol. 76 Issue 36, p3
Trade Publication
Deals with the plan of cellular telephone maker Motorola to give advertising agency BBDO control of its advertising account in 2005. Value of the advertising account of the company; Advertising agencies from which the company gets its creative concepts; Plans for the advertising campaign for the cellular telephone Rokr.


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