TITLE

Motorola hands account reins to BBDO

AUTHOR(S)
Creamer, Matthew
PUB. DATE
September 2005
SOURCE
Advertising Age;9/5/2005, Vol. 76 Issue 36, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the plan of cellular telephone maker Motorola to give advertising agency BBDO control of its advertising account in 2005. Value of the advertising account of the company; Advertising agencies from which the company gets its creative concepts; Plans for the advertising campaign for the cellular telephone Rokr.
ACCESSION #
18221439

 

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