TITLE

Fidelity has new Power on Wall Street

PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p70
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the launch of an advertising campaign by Fidelity Investments in the U.S. in October 1999. The campaign touts the firms's Powerstreet financial planning and trading tools, developed in an alliance with Lycos, which can be accessed via Fidelity's Web site. Gotham created the Powerstreet campaign for Fidelity, with spending estimated at up to $50 million. It includes television, print, online and outdoor advertisements.
ACCESSION #
18220252

 

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