TITLE

Methodology

PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes the methodology used in ranking the top marketing services agencies in the U.S. in 1998. An agency's listing is accompanied by its total revenue to enable the reader to replace the agency's specialty components in perspective. Divisions of agencies actually may be the agency listed if the parent's specialty is largely consolidated in that operation. Where divisions are identified as the agency, total agency revenue is that of the division and not the agency. If an agency is part of an ad organization, that organization appears in brackets next to its name on the chart. Agency parents are shown inside parentheses.
ACCESSION #
18220173

 

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