TITLE

attitudes

PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Huntington National Bank tries reality TV in a campaign to rebrand the company as a full-service provider of financial products in the U.S. To emphasize the bank's individual attention to customers, the campaign uses real-life CEOS, senior citizens and men, talking about themselves.
ACCESSION #
18220144

 

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