Soap queens disrobe

May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p62
Trade Publication
This article reports that soap actresses are featured in the advertisement of Jockey International Bras in the U.S. Actresses from the daytime dramas of ABC get support in print and outdoor ads from Jockey. The campaign from Grey Advertising breaks in June 1999 issues of magazines.


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