TITLE

Ads appear, come rain or shine

PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes the advertisement launched by Sunday in Hong Kong, China for its mobile phones. The spot which appears depends on the weather forecast. BBDO Hong Kong created 11 commercials, each geared to conditions such as sunny and hot, sunny and cold and rainy. The ads are running on two Chinese-language TV channels, which daily air several short weather reports followed by a 10-second Sunday spot.
ACCESSION #
18220029

 

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