Ads appear, come rain or shine

May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p56
Trade Publication
This article describes the advertisement launched by Sunday in Hong Kong, China for its mobile phones. The spot which appears depends on the weather forecast. BBDO Hong Kong created 11 commercials, each geared to conditions such as sunny and hot, sunny and cold and rainy. The ads are running on two Chinese-language TV channels, which daily air several short weather reports followed by a 10-second Sunday spot.


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