TITLE

CDnow celebrates new store

PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that CDnow opens a new online store in May 1999. The store combines CDnow with the merged N2K Music Boulevard to offer 500,000 music products for sale. CDnow is offering free shipping for two weeks, as well as up to 30% off all merchandise. The site's combined 2 million customer base will get an advanced e-mail alert about the promotion. TV, print and radio advertisements are part of a $6 million campaign from Hampel Stefanides.
ACCESSION #
18220019

 

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