TITLE

MetaSound deal put CNN 'on hold'

AUTHOR(S)
Krol, Carol
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that CNN Radio and MetaSound Systems have an alliance to provide CNN-branded news and entertainment content to minimize the boredom of customers on hold and keep them on the line. MetaSound provides digital audio programs distributed via the Internet for call center. CNN will provide branded content to MetaSound in 15 categories, including business, computers, celebrities, health, parenting, science and technology, sports and world news. The wide range of content will allow for customization suited to marketers in specific industries.
ACCESSION #
18219643

 

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