TITLE

Seeing right through it

PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Dole Packaged Foods targets mothers in its TV commercial for Dole Fruit Bowls, single-serving mixed-fruit packages. The line will grow to include pineapple and peach varieties. Advertisements from Mendelsohn/Zien show a boy using the empty cup to capture a spider.
ACCESSION #
18219638

 

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