TITLE

Grill team makes saucy statements

PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that chefs star in an advertising campaign breaking the U.S. in May 1999 for KC Masterpiece barbecue sauce from Clorox Co. The testimonial spots aimed at positioning the sauce as the epicureans of the briquettes.
ACCESSION #
18219585

 

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