TITLE

Adages

AUTHOR(S)
Lippe, Dan; Snyder, Beth; Donaton, Scott
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents updates on advertising in the U.S. as of November 29, 1999. Campaign of the Calendar Club for people to buy calendars in line with the turn of a new millennium; Consulting position accepted by J. Walter Thompson chairman Charlotte Beers at television show "Good Morning America"; Findings of a survey conducted by the Grocery Manufacturers of America regarding the plan of consumers to purchase extra food supply in anticipation of the Millennium Bug.
ACCESSION #
18216950

 

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