the big push

October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p86
Trade Publication
The article reports on the television advertising campaign of KBkids.com for the holiday season as of October 11, 1999. The company expected to be the largest ad blitz in the category, a $40 million TV, print and outdoor effort tagged We get toys. Commercials from Goldberg Moser O'Neill, San Francisco, tout free shipping, available until October 15 with a $30 order, and easy return at mall stores.


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