TITLE

Lessons in credit history

PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p75
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Fannie Mae Foundation launched a direct-response TV campaign seeking to educate consumers about the importance of their credit history and how it affects their chances to own a home. The effort includes TV, direct mail and events, as well as a 30-minute infomercial to air on the BET cable network through January 2, 2000.
ACCESSION #
18216782

 

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