Lessons in credit history

October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p75
Trade Publication
The article reports that Fannie Mae Foundation launched a direct-response TV campaign seeking to educate consumers about the importance of their credit history and how it affects their chances to own a home. The effort includes TV, direct mail and events, as well as a 30-minute infomercial to air on the BET cable network through January 2, 2000.


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