TITLE

Ad-supported media key to properties in Top 100

AUTHOR(S)
Endicott, R. Craig
PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, ps5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article examines the significance of advertising-supported media to the ranking of leading media companies as of August 1999. The 100 leading media companies are ranked by operating revenue generated by their U.S. media properties. Revenue from non-media activities are not in totals. Non-media areas include book publishing, book and record clubs, TV/movie production and syndication, media-buying services, electronic retailing, real estate, paper mills, wireless services and Yellow page publishing.
ACCESSION #
18216677

 

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