TITLE

Experts offer insight

PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section presents the results of a survey of 41 multicultural marketing experts to get their views on the top issues related to the future of ethnic advertising as of August 1999. Categories predicted to have the highest growth for ethnic marketing are presented as well as the markets targeted by the experts.
ACCESSION #
18215914

 

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