GM eases wrenching experience of repairs

June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p52
Trade Publication
This article describes the advertisement created for the Goodwrench Service Plus of General Motors Corp. in the U.S. In one spot, a car dealership cashier empathizes with a worried young customer. With the advertisement, General Motors wants to allay the anxiety of the car repair experience, so the commercials tout dealers' care of customers and consumers' control of the experience, and promote a lifetime guarantee for repair work.


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