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June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p52
Trade Publication
This article describes the advertising campaign created by Gotham for Maybelline. Maybelline gives a new meaning to edgy creative in the campaign, breaking in July 1999 issues of Jane, Mademoiselle, Seventeen and Teen. The spreads and instore displays promote Maybelline's Cosmic Edge collection, a line aimed at 13-to-18-year-olds that includes nail decals, body jewels and temporary tattoos that coordinate with makeup colors.


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