TITLE

A new shade of blue

PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the American Express Co. has launched a multimedia campaign to promote its Blue, a credit card aimed at online consumers. Several features of the credit card include a smart chip and a special card reader that connects to the user's personal computer. The television and print advertisements, created by Ogilvy and Mather, promote the card as "evolving credit".
ACCESSION #
18215268

 

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