Boredom buster

June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p12
Trade Publication
This article reports on the advertising campaign launched by E&J Gallo Winery in the U.S. for its Wild Vines brand. Gallo generally does not use celebrities in advertising but the TV spot features fashion model Vendela, who is bored with predictable beverages offered to her at a cocktail party until she drinks Wild Vines blackberry merlot. Spots tagged Wine never tastes so good are from Propulsion.


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