TITLE

Boredom buster

PUB. DATE
June 1999
SOURCE
Advertising Age;6/21/1999, Vol. 70 Issue 26, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertising campaign launched by E&J Gallo Winery in the U.S. for its Wild Vines brand. Gallo generally does not use celebrities in advertising but the TV spot features fashion model Vendela, who is bored with predictable beverages offered to her at a cocktail party until she drinks Wild Vines blackberry merlot. Spots tagged Wine never tastes so good are from Propulsion.
ACCESSION #
18215169

 

Related Articles

  • MY FRIEND, ERNEST GALLO. Riney, Hal // Advertising Age;3/12/2007, Vol. 78 Issue 11, p12 

    The article discusses Ernest Gallo, co-founder of the E & J Gallo Winery, and the author's experience of working on the advertising campaign of the winery. The author describes the difficulties associated with working for Gallo, who is described as dedicated, focused, and obsessive. The author...

  • TURKEY OF THE WEEK.  // Campaign;2/16/2007, Issue 6, p29 

    The article presents the criticism by Noel Bussey, reporter and editor of the periodical "Campaign" for the Champagne offered by the company Morrisons. Bussey expresses his dislike for the advertisement released by the company for the campaigning of its product. He says that the advertisement is...

  • Gallo's goal: Bring Bartles & Jaymes out of retirement. Chura, Hillary // Advertising Age;5/29/2000, Vol. 71 Issue 23, p42 

    Reports that marketer E&J Gallo Winery hopes to revive its Bartles & Jaymes brand wine cooler beverage. Success of the company and its advertising campaigns that featured two elderly spokesmen; How Bartles & Jaymes faltered with the introduction of sweet alcoholic beverages by other companies;...

  • Magic theme to Guinness drive.  // Marketing Event;Feb2001, p6 

    Provides information on the advertising campaign for Guinness Draught in a Bottle by Guinness company. Utilization of magic shows to advertise the product and entertain consumers in bars and clubs; Target audience and consumers of the alcoholic beverage.

  • The Skyy's the limit. Lippert, Barbara // Adweek Southeast Edition;08/09/99, Vol. 20 Issue 32, p28 

    Focuses on an advertisement created by Lambesis for Skyy Vodka. Features and characteristics; Target consumers.

  • Was that helpful? Campbell, Murray // AdMedia;Mar2008, Vol. 23 Issue 2, p26 

    The author discusses how a billboard advertisement for 42 Below Vodka helped him make sense out of other advertisements. He notes that the billboard is a classic example of the deft of overlapping communications, and describes his bewilderment at the 2008 State Insurance television commercial....

  • THIS GIN IS FOR PEOPLE WHO DON'T LIKE GIN. Mullman, Jeremy // Advertising Age;6/18/2007, Vol. 78 Issue 25, p4 

    The article focuses on the advertising of gin. The article discusses the brand Right Gin's marketing strategy, which is centered around changing the public perception of gin as a drink for older men. The article also offers a discussion of other gin advertising campaigns, such as Bombay's Bombay...

  • California wineries plan big U.K. campaign. Sterlicchi, John // Marketing News;10/9/89, Vol. 23 Issue 21, p14 

    This article offers information on an advertising campaign coordinated by the Wine Institute, to be launched by California wineries in the national press in Great Britain. Sales of U.S. wines are increasing in Great Britain. The purpose of the Wine Institute is to provide information on...

  • GROWING UP GALLO. McLean, Bethany // Fortune;8/14/2000, Vol. 142 Issue 4, p65 

    Discusses the efforts by Gallo of Sonoma to increase its sales by marketing its varietal wines. Gallo and its traditional manufacture of generic wines; Shift in the wine industry sales from generic to varietal wines as of August, 2000; Promotion featuring the heir to the E.&J. Gallo Winery of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics