Lippe, Dan; Pollack, Judann; Kerwin, Ann Marie; Johnson, Bradley; Ueda, Mike; Hornery, Andrew
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p8
Trade Publication
This article presents several issues related to the U.S. advertising industry as of June 1999. Several agencies are participating in the Cows on Parade art exhibit, decorating life-size fiberglass cows scattered throughout downtown. The news that Turner, Time Warner and Conde Nast Publications are teaming to create a women's TV and online network to rival Geraldine Laybourne's Oxygen Media was a surprise to many, including Time Inc. CEO Don Logan. The day the deal was announced, Conde Nast publishers naturally assumed they would be filled in. However, they were not given too much more information from their fearless leaders. Meanwhile, Gateway shook up the computer market with its offer to let new owners trade in their Gateways on the latest models after two years.


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