Airing it out

September 1999
Advertising Age;9/13/1999, Vol. 70 Issue 38, p22
Trade Publication
The article features Southwest Airlines' advertising campaign supporting its National Football League (NFL) sponsorship. The radio and television advertising campaign, created by GSD&M of Austin, Texas, was launched on September 12, 1999. The article describes a 15-second version of the advertisement featuring a woman who calls a play when a man bends to pick up an object he dropped.


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