TITLE

Airing it out

PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features Southwest Airlines' advertising campaign supporting its National Football League (NFL) sponsorship. The radio and television advertising campaign, created by GSD&M of Austin, Texas, was launched on September 12, 1999. The article describes a 15-second version of the advertisement featuring a woman who calls a play when a man bends to pick up an object he dropped.
ACCESSION #
18215159

 

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