TITLE

P&G grabs hold of Pur, leader in faucet mounts

AUTHOR(S)
Neff, Jack
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides an overview of the growth and demand for Recovery Engineering's Pur water-filtration brand. According to the company, its brand captured dollar share leadership in water-filtration systems for the first time in July 1999. Several factors attributed to the brand's success include aggressive promotional spending and a $15 million advertising budget.
ACCESSION #
18215144

 

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