TITLE

Clorox's Brita battles back from sales slide

AUTHOR(S)
Neff, Jack
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the problems facing Clorox Co., manufacturer of the Brita consumer water-filtration brand. The brand missed its launch date for a faucet-mount water-filtration system and is facing aggressive promotion from rival Recovery Engineering's Pur brand. The brand's June 1999 sales declined by 15 percent for the second calendar quarter.
ACCESSION #
18215139

 

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