Clorox's Brita battles back from sales slide

Neff, Jack
September 1999
Advertising Age;9/13/1999, Vol. 70 Issue 38, p17
Trade Publication
The article reports on the problems facing Clorox Co., manufacturer of the Brita consumer water-filtration brand. The brand missed its launch date for a faucet-mount water-filtration system and is facing aggressive promotion from rival Recovery Engineering's Pur brand. The brand's June 1999 sales declined by 15 percent for the second calendar quarter.


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