Hispanic, Cable Lead in Ad Gains

Moss, Linda
September 2005
Multichannel News;9/5/2005, Vol. 26 Issue 37, p23
Presents information on a report released by Nielsen Monitor-Plus in 2005, which revealed that Spanish-language television and cable television ranked as top gainers in the U.S. advertising spending for the first half of 2005. Comparison of gains of Spanish-language television advertising between 2004 and 2005; Performance of spot television advertising spending; Remarks from Jeff King, managing director of Nielsen Monitor-Plus, on advertising spending.


Related Articles

  • Top 200 bolt ahead, spend $20 bil. Schumann, Mark // Advertising Age;10/13/2003, Vol. 74 Issue 41, p23 

    The article reports on the increase in the advertising spending for the top 200 Megabrands in the U.S. The top 200 Megabrands, which account for $19.9 billion in media spending, or 36.9% of all media spending of $53.93 billion in the first half, were up 14.9% over the same period in 2002. This...

  • Market Indicators.  // MediaWeek;10/6/2008, Vol. 18 Issue 35, p5 

    The article presents advertising market news briefs for October 6, 2008. National television advertising is rated as active, noting that automakers, the film industry, and retailers account for much of the business. Network cable advertising is rated as slow, mentioning that spending is down...

  • Mitsubishi Spots Return to Broadcast. Lafayette, Jon // Television Week;9/26/2005, Vol. 24 Issue 39, p8 

    Focuses on the advertising time on broadcast and cable spots bought by Mitsubishi to support the launch of its new automobile models. Amount spent by the company on cable advertising in the fourth quarter of 2004; Target consumers of the models; Other categories on which some companies will...

  • Advertisers favor cable; network TV loses ground.  // Advertising Age;2/17/1992, Vol. 63 Issue 7, p43 

    This article deals with the results of a January 1992 survey which reported that advertisers find cable TV more effective than network TV. The researchers have observed that advertisers' confidence in network television as an effective medium has been continuously declining. About 30% of the...

  • ADDING PERSPECTIVE TO THE CRITICISM.  // Multichannel News;11/8/2004, Vol. 25 Issue 45, p28 

    Presents information on the forecasts on the performance of cable systems in 2004. Increases in media spending; Prediction of growth in spot television; Reliance of cable on a diary-measurement system.

  • Cable Spot Sales Slow. Grillo, Jean Bergantini // Broadcasting & Cable;6/28/2004, Vol. 134 Issue 26, p18 

    Reports on the sales of cable TV advertising in the U.S. in June and July 2004. Places in the U.S. which generated strong advertisement sales for spot cable in June 2004; Opinion of Jean Pool, chief operating officer/director of Universal-McCann North America on the demand for spot cable in...

  • "Per-Inquiry" DRTV and the Internet. Roark, Carlton // Response;Dec2004, Vol. 13 Issue 3, p40 

    This article reports that DRTV spots and infomercials are now increasingly opting to order via the Internet instead of the inbound number. This creates an ominous problem for cable TV operators who offer "per-inquiry" DRTV media because in most instances the only orders being accounted for by...

  • Market Indicators.  // MediaWeek;2/27/2006, Vol. 16 Issue 9, p5 

    Presents updates on the market status of different mass media in the U.S. as of February 2006. National television; Cable television; Spot television; Radio; Magazines.

  • Market Indicators.  // MediaWeek;1/8/2007, Vol. 17 Issue 2, p3 

    The article focuses on the performance of and strong areas in different markets of mass media in the United States in the beginning of 2007. A discussion of the performance of shows on national television, cable television, spot television, and the performance of advertising on radio, and in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics