TITLE

Hispanic, Cable Lead in Ad Gains

AUTHOR(S)
Moss, Linda
PUB. DATE
September 2005
SOURCE
Multichannel News;9/5/2005, Vol. 26 Issue 37, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents information on a report released by Nielsen Monitor-Plus in 2005, which revealed that Spanish-language television and cable television ranked as top gainers in the U.S. advertising spending for the first half of 2005. Comparison of gains of Spanish-language television advertising between 2004 and 2005; Performance of spot television advertising spending; Remarks from Jeff King, managing director of Nielsen Monitor-Plus, on advertising spending.
ACCESSION #
18214385

 

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