ESPN's HD 'Blitz'

Donohue, Steve
September 2005
Multichannel News;9/5/2005, Vol. 26 Issue 37, p22
Provides information on the 100 Yard Blitz, a promotion launched by ESPN and DirecTV for its high-definition television (HDTV) programming in the U.S. in September 2005. Launch of the promotion in the television program "Mike and Mike in the Morning"; Number of HDTV that will be distributed among the viewers; Terms and conditions of the promotion.


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